Re-Designing A Website And Maintaining SEO Rankings

 In today’s digital business landscape, the website is a primary tool to stay competitive. And the same as every tool requires occasional sharpening to continue to be effective, you need to approach a reliable and professional Web Design Company in Nevada like Stack Mode to get a website re-designed or tweaked to meet the latest industry trends. Customer expectations change over time and you must become skilled at revolutionizing with its ebbs and flows.

The intention of website re-design is apparent: keep the business right in the line of sight of the target audience to get the most out of the likelihoods of converting them into paying customers. It is meant to help grow your brand. But if not put into practice well, it will do more harm than good. How exactly? By rendering all of the previous SEO efforts ineffective and useless!

Prior to making any amendments to the existing website, it is vital to take stock of what you’ve got. This will help you make a decision what’s working and what’s not.

ü  Be aware of the architecture of the website

When a website is re-designed, there’s a good possibility that the URL structure will alter to some extent. This is fine provided that the change is incremental, and you let the search engines know regarding all the modifications. When the specialists for SEO services in Reno at Stack Mode work out the internal links of the re-designed website, they always submit the updated XML sitemap and ensure that the page structure, navigation links, and 301 redirects are steady with it.

This will help display the new structure of the website impeccably and make sure enhanced user experience. Site architecture not just refers to the way the pages are set up. It even consists of internal linking and navigation, as modifications in the URL can leave broken internal links in the pages. They’ve got a lot to do with user experience and are, therefore, necessary to the SEO ranking of the website, so you must include this in the audit.

ü  Audit the backlinks of the website

Backlinks are instrumental in maintain the SEO ranking, and you must ensure that they aren’t affected as you make amendments to the pages. Review every existing link that point to your website. If any of them is linked to a page you’re changing or doing away with, invest a little time contacting the pertinent websites and ask for updating the backlinks.

If this proves too tricky or would take an inconsistent amount of your resources, you can create redirects to ensure that your re-designed website would still benefit from the traffic that is generated by these backlinks.

Trust the specialists

Re-designing a website is supposed to perk up the SEO and add to the conversions. Or else, why go through all the trouble? Ensure that you sharpen every tool the rights way, so to speak, with a well-implemented website re-design. Sign up for the professional web design services in Reno at Stack Mode and maximize your newly re-designed website!