2 Key Updates To be Made Immediately To Your Ecommerce Website

Two years into pandemic, people are slowly learning to adapt to the new normal. However, while restrictions have eased in different places, the risk of infection remains a concern to many. Thus, you can expect users to continue browsing and shopping online to discover new products, find brands, and make purchases. Given this, the specialists of a leading web design company in Reno believe it is more important than ever to update your ecommerce website to provide a seamless experience for customers.

In addition, with so much competition in the digital sphere today, you need to identify and resolve gaps in your website right away to keep users interested. Of course, technology is always evolving, so there will always be new things to do. However, the following are some of the most important updates you need to make this year in terms of urgency. Ensure that you do not delay doing these to make the most out of your gains for 2022.

1.      Update security and payment systems

No doubt, you need to take additional steps to secure your website and protect it from potential cyber attacks. It is more important than ever as more people are shopping online and entering sensitive payment details that can easily go into the wrong hands.

Ecommerce data breaches can come in many forms - stolen information, password guessing, phishing, and malware viruses. Regardless, you should have proper security measures against any of these to keep away from expensive consequences.

The experts for web development services in Reno recommend the following crucial steps to pad up the security in your ecommerce website:

Ø  Make use of industry-standard HTTPS for the entire website

Ø  Keep an eye on security at all times

Ø  Backup your website data on a regular basis

Ø  Bring security plug-ins into play, if applicable

Ø  Impose password requirements to help clients protect themselves

Ø  Do not save credit card data or other payment information of your customers

Did you know that back in 2019, cyber attacks cost businesses an average of $200,000? Beyond this, they can even cost your reputation as users lose trust in your brand.

2.      Improve UX gaps and issues

Now that users are more engrossed in the digital space, they have also turned out to be more critical of the websites they visit. If you do not provide them with a smooth and seamless shopping experience, they may leave without buying anything.

Given this, you should carry out an audit to identify UX gaps and issues on your website and fix them accordingly. Before running tests, begin by looking at your analytics to find out where your website is performing poorly. From here, you can determine which parts of the shoppers’ journey most users drop off and focus on fixing these areas.

To guide you in your audit, the following are a few key areas to check in your UX:

Ø  Optimize the checkout section

Ø  Provide clear navigation

Ø  Make product search easy and optimized

Ø  Check for mobile-friendliness

Do you want to make changes in your ecommerce website? Stack Mode is a leading Reno NV web design and development company that you can consider approaching!